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Design your labels

Are you starting or planning to start your own clothing, toys, or household goods company? Are you having trouble customizing your brand’s label? In this article, we will cover all the information about how to customize labels. We will help you choose the correct label, and also provide detailed information about what to consider when designing and customizing them.

1. Positioning

One of the first steps to customizing a label is determining where it will be placed. The label’s position also helps you decide an appropriate size, material, and type of folding for the label. For main labels, where the main purpose is to display the brand name or logo, it is usually sewn on the back neckline, back collar, cuffs, or hems of the clothes. However, for labels that have care information, they are most generally sewn on the inner seam allowance of clothes (if you are designing children’s clothing, it should be sewn on the outer seam allowance of clothes).

2. Label size

After deciding where the label will be placed, determining the size of the label is the next step. We strongly recommend that you customize and experiment with different sizes of your label, or measure the size of labels from other brands that stand out to you. The size of the label mainly depends on the amount of content and complexity of the label, as well as the negative space around it.

3. Choosing between woven and printed labels

In making both woven and printed labels, the materials and craftsmanship of the labels vary, and so do their uses. So which label is most appropriate for you?

  • Printed labels are mostly used to display brand names and logos and other detailed washing content while also showcasing rich designs and colors.
  • Woven labels are mainly used to display labels with simple designs and less text. Since woven labels are more durable, and they can be used widely in brand labels, size labels, and hem labels for displaying logos. Want to find out more about the difference between woven and printed labels? Check out our other article.

4. Sewing the label

Different products require different labels, and there are many ways to attach them. These include sewing the label into the product, sewing it on the surface of the product or sticking the label on the product. You can describe to the supplier the main purpose of the label. For example, for a simple one-time assembly, we recommend using a label with double-sided tape on the back, so that the label can be easily removed after the assembly is over, and it will not damage the clothes.

5. Type of folding

Although not all labels need to be folded, a proper folding method can reduce the possibility of labels being cut off. There are five commonly used folding types:

5.1, Straight cut (No fold): If you need to sew all four sides of the label, a straight cut is a perfect choice. It is mainly used in neck labels, adhesive labels, various bags, and accessories.

5.2, End fold (left and right): If you only need to sew 2 sides of the label on the product, then the end fold will be the most appropriate choice. It is mainly used on necklines and pants or is sewn on the outside of the products.

5.3, Center fold (loop fold): Another name for the center fold is the loop fold. It is useful in several situations, but the center fold is most often used when logos and other information need to be displayed on two sides of the label. Necklines, hems, and washing labels are where you will find center fold labels most commonly.

5.4, Book cover fold: The book cover fold looks like a book and combines end and center fold. After the center is folded, the ends are folded, so the edges of this label are very clean and soft. Book cover folded labels are often used in cuffs and hemlines.

5.5, Manhattan fold: This folding method is also a very good choice when the label is placed on the cuffs and hems. This is because the outer edge is folded in, making the outer edge of the label look very clean.

5.6, Hanger loop: This folding method is a similar type of fold to the end fold. First, the label is folded left and right, and then folded on both sides at 45 degrees to produce two seams to sew into the other seams. It is very common in neck tags, shirts, and pants. Because the tag is similar to a hook, it allows the product to be hung up.

6. Design (color, logo, and font)

We not only have to decide the size, material, and fold of the label, but also some unique design features.


  • For printing labels, you can choose the background color from the 298 ribbon colors, but for your logo, text, etc., they can be printed using a Pantone color. There is no restriction on the color of your logo and text.
  • For woven labels, you can match the background color, logo color, or font color to our collection of 828 yarn colors. Note that there can only be a maximum of 12 colors.


Different fonts play an important role in displaying the brand name. We recommend that you use the font below to design your website.

7. Important notes when designing

Font size:

Whether it is a printed label or a woven label, the height of the smallest word in your design needs to be at least 1mm. Otherwise, the text cannot be printed or woven. It is recommended that you place your design on the confirmed label size and check the text size to avoid inconvenience caused by rework.

Distance from the edge of the label:

In all labels, any design needs to be at least 2 mm away from the edge of the label to avoid damage to the original design when weaving and cutting the label.

Does the design need to be centered?

The design, logo, and text position are very important as often the smallest details leave a significant impression on consumers. Therefore, when designing your label, please make sure that your design is in the correct position. Also note, there are several designs where the logo is not centered.


Popular labels and advice for inspiration:

  • 1. 50% of the labels are black and white, and they are usually end folded or center folded.
  • 2. The most commonly used sizes for straight cut and end fold labels are 15x60mm, 20x50mm and 20x60mm; the commonly used sizes for center fold labels are 20x20mm, 25x50mm, and 30x60mm.
  • 3. The best label design includes: a simple logo, highly contrasting colors (such as black and white), brand slogan and logo, and uses a center fold.
  • 4. You can seek advice from professional designers, and they will provide you with different high-quality designs.


After completing the above steps, you can send the above requirements, including the artworks and logos to the supplier for the next step. Our designer team will create designs for your review and approval. After your approval, we will make samples for you (4-8 business days). After the samples are completed, detailed photos and videos will be sent for your confirmation. Of course, physical samples can also be mailed to you for approval. After you approve the samples, we will start mass production, taking about 6-10 business days. After the label is completed, detailed photos and videos will be sent for your reference. Then the labels will be shipped, the tracking number will be provided, and you can continue to track your package until it is delivered.


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